Job Purpose:

Shoot, edit and post high-quality video contents for Instagram and TikTok (Reels, Stories, BTS, product features).

Own the content process from ideation and scheduling to posting and analysis across all our social platforms (Instagram, TikTok, and other social platforms).

About BTF Group:

Since its inception in 1990, the company has grown to become one of the leading suppliers and distributors of premium quality fresh cut flowers, indoor plants, and foliages. All floral products are from the company’s own farms. Today, the company is the largest distributor of fresh flowers, foliage, and indoor plants in the Middle East. With global expansion in the cards, the company is planting more seeds of growth in existing markets in the UAE, Saudi Arabia, Qatar, Oman, Kenya, Ethiopia, India, and Malaysia.

Primary duties and responsibilities:

The ideal candidate ensures weekly content volume and consistency across platforms; engagement metrics, including likes, shares, comments, and saves; and follower growth and reach per platform.

• Develop engaging short-form video, photo and written content that showcases our products and offers.
• Create engaging content (reels) for social media platforms primarily Instagram leveraging trending formats and techniques.
• Uploading and scheduling content in line with our content calendar and product launches (Flowers and Plants Photo and videography experience is a bonus but not essential).
• Enhance video footage to create visually appealing and engaging content.
• Collaborating with influencers
• Collaborate with internal team to plan and execute marketing campaigns
• Grow and engage our online community, responding to comments and messages in line with our brand voice
• Perform other duties as and when needed.

Knowledge, Skills and Abilities (KSA):

• Experience in a content, social media, or digital marketing role
• Strong understanding of Instagram and TikTok content trends
• Skilled in short-form video editing (Reels, TikToks, Stories)
• Proficient in Canva, CapCut, InShot, or similar editing tools
• Comfortable working autonomously and able to jump in where needed
• Bonus if you have experience working with Flowers and Plants.
• Excellent attention to detail and ability to work in a fast-paced environment.
• Strong organizational and time management skills.
• Creative mindset with fresh ideas.
• Excellent communication and teamwork skills.

Technical Ability:

Proficiency in video editing software (e.g., Canva, CapCut, InShot, Final Cut Pro, iMovie, or similar editing tools.

Education & Experience Requirement:

Minimum – Graduate in any discipline with minimum of 3 years work experience in Instagram reels creating.
Preferred – Influencer with good followers.

Visa Requirements: Any

Accommodation: Company

Location:

Dubai (UAE)

Department / Function: RETAIL

Job Purpose:

To use artistic skills in arrangement of flowers, preparation of bouquets for various occasions that satisfies customers’ desire.

About BTF Group:

Since its inception in 1990, the company has grown to become one of the leading suppliers and distributors of premium quality fresh cut flowers, indoor plants, and foliages. All floral products are from the company’s own farms. Today, the company is the largest distributor of fresh flowers, foliage, and indoor plants in the Middle East. With global expansion in the cards, the company is planting more seeds of growth in existing markets in the UAE, Saudi Arabia, Qatar, Oman, Kenya, Ethiopia, India, and Malaysia.

Primary duties and responsibilities:

• Ensure an adequate availability of flowers to meet daily sales and customer needs.
• Responsible for visual display of flowers.
• Handle request for predesigned arrangement and custom orders.
• Advice customers on cost, color, care, vases and bloom longevity.
• Manage direct walk-ins, phone, and online requests.
• Create floral decor and lead floral installation for the hotels, lobbies and other as specified by the company and follow the standing order of the customers.
• To ensure the flowers are wrapped or have a note attached as required.
• Use creativity in picking and cutting flowers to produce eye pleasing arrangements in such a way that the flowers reach to its destination safely and remain beautiful.
• Support and maintain store sales and service goals and standards as communicated by the superiors.
• Perform other duties as and when assigned.

Knowledge, Skills and Abilities (KSA):

• Advanced knowledge of fresh floral product and design technique.
• Knowledge of maintenance, color and key properties of flowers is a must
• Possess and demonstrate company standards in selling, customer service and teamwork
• Strong knowledge about a wide range of floral designs, flowers, foliage along with their seasonal availability and how long they will stay usable
• Knowledge of blooming plants fresh foliage plants, fresh flower varieties and design technique.
• Strong knowledge about Floristry tools, accessories, different styles of flower arranging, care and conditioning of flowers and foliage, wiring flowers and foliage.
• Attention to detail to meet customer expectations
• Thinking outside of the box to create unique floral arrangements for different occasion
• Good interpersonal skills and Customer service skills
• Communication skills and diplomacy
• Flexibility, punctuality, team work and Cleanliness.
• Ready to work varied shifts, including weekends and holidays.
• The ability to work quickly and efficiently while under pressure.

Technical Ability: NA

Education & Experience Requirement:

Minimum – High School/Diploma with 5+ years of hands-on work experience in Bouquet making and Floral arrangements.
Preferred – Previous work experience in Flower Shops, Hotels, Banquet Halls, Floral industry, etc.

Trainings & Certifications: NA

Visa Requirements: Own / any

Location: Dubai (UAE)